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More Information
Some Details
End Product - App
Platform - iOS
Work type - Personal
Project - Redesign
Visit,
Ah,
WhatsApp Pay, the much-anticipated entry into the Indian payment arena in 2021. It promised to be a game changer, and why not? With a staggering 487 million users at its back, it had the potential to shake things up.
Their approach?
Simple as pie. Send or receive money just like you send or receive messages. Seamless, right? Well, that's what we thought.
The surprise –
It didn't quite pan out that way. In a world where we practically live on WhatsApp, it was expected to dominate the payment space. But, users clung to their old payment apps like they were going out of style.
So, what's the deal, you ask? Why did users stick with their default payment apps and what's the solution? For that you have to stay tuned. Case study coming soon :)
Back
More Information
Some Details
End Product - App
Platform - iOS
Work type - Personal
Project - Redesign
Visit,
Ah,
WhatsApp Pay, the much-anticipated entry into the Indian payment arena in 2021. It promised to be a game changer, and why not? With a staggering 487 million users at its back, it had the potential to shake things up.
Their approach?
Simple as pie. Send or receive money just like you send or receive messages. Seamless, right? Well, that's what we thought.
The surprise –
It didn't quite pan out that way. In a world where we practically live on WhatsApp, it was expected to dominate the payment space. But, users clung to their old payment apps like they were going out of style.
So, what's the deal, you ask? Why did users stick with their default payment apps and what's the solution? For that you have to stay tuned. Case study coming soon :)